![]() Online signups are an effective way of managing the influx of New Year’s resolutions, made possible with the right gym software. If you find your foyer full of enthusiastic New Year’s resolutioners, you can have a tablet available for your new members to fill out, streamlining the manual process of the signups. Follow these simple strategies that will help you keep your New Year’s resolutionists motivated, engaged, and in love with your gym. Member retention is extra important with your new year influx. This loss of motivation and engagement leads to non-visitation, non-renewals and even cancellations, directly affecting your bottom line. As the months go on, the crowd starts to wear thin and the idea of fulfilling this resolution becomes somewhat of an embarrassed laugh among friends and strangers alike. ![]() “we are for people who constantly push themselves to those extremes, we can’t in good conscience support the ‘new year, new me’ movement that happens every January.” with the new year comes the annual rush of motivated individuals hoping to make good on their promises to themselves to improve their fitness and health - in fact Nielson reports that 32% of people regard weight loss as the primary New Year’s resolution. Luxury gym Equinox under fire after launching campaign announcing that they banned new members on January 1: Lmao equinox new campaign basically saying “y’all lazy for this resolution bullshit” is so tone deaf it’s gross /X7DQdOl3JQ I’m sure it will win lots of awards and business for other gyms. New self-tape, reading for the part of Equinox’s weird poem about the month of January /EqUFdLKMcxĮquinox turning away new members on January 1st doesn’t seem like a great idea. Secondly, the "manifesto" or "poem" as people called it began to get picked apart on Twitter, with several videos of people reading it popping up online as they add dramatic flair and treat it seriously. However, this marketing campaign quickly came under fire among many users for multiple reasons.įirst up, some people online were upset at the wording used and how by denying sign-ups they weren't helping people who might have legitimately wanted to change their life by going to the gym. Whether you agree, it’s bang on brand and very smart. ‘We don’t speak January’ is great from – rejecting new memberships today because they see fitness as a long-standing lifestyle not a reactive resolution. Super bold, super smart, strategically aligned with their brand □ /abLjFNDjop ![]() MME7V5tWWwĮquinox isn't accepting new memberships today. This, perhaps surprisingly, was very well received by the Equinox-enjoyers, who were apparently happy to not have " Annoying Gym Newbies" start up because of their resolutions.Įquinox is low key savage to resolutioners and I’m HERE FOR IT. This is what especially made Equinox's contentious decision make waves, as it took one of the busiest days of the year off on what it called principal. New Year's Day, via the usual custom of making resolutions, often finds itself as one of the busiest periods for people to join gyms, with many fitness locations running new user programs and deals during that time. ![]() The gym brand Equinox, which prides itself as being a lifestyle brand focused on health and going to the gym, has recently attempted a viral marketing stunt by refusing new sign-ups for those looking to start their cliche New Year's Resolutions by working out.
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